Role: HEAD of INBOUND MARKETING

Location: Glasgow

- If you were an animal what would you be?
- We need animals that "charge" or eagles

Role:

• To generate high quality sales leads for the sales team.
• Increase our SEO rankings by creating high quality backlinks and posting content
• Create insightful and thought provoking content (with help from others) including blog and social posts, slideshares, and other rich media tools
• Widely distribute content to target markets using email, blogs, social
• Network with industry key opinion leaders, bloggers and analysts
• Work with our external marketing agency to guide on content ides, features and PR
• Our platform will launch later in the year in 20 languages. The ideal candidate will have experience in managing translation projects or helping businesses grow and expand overseas

Skills:

• Exceptional story telling capability, linking problems to solutions and evidencing with data and pictures. You will be an awesome creator of outstanding content.
• You will be interested and an advanced user of tools such as slideshare, pintrest, and the many other channels that can take content and deliver it beautifully
• You will be able to take content and distribute it to those who it will interest in channels such as social media and industry focused groups on LinkedIn, twitter and Google+
• You will have a strong data management background and understand how to create new target lists to attack market segments using tools such as ZoomInfo and linkedIn.
• You will be able to segment data and distribute optimised content to each target audience
• You will love CRM systems, working with the sales team to refine process from lead creation to handover
• You will be an exceptional communicator and team player. You will be able to understand the growth aspiration and have the skills to place content and drive lead creation using multiple channels.

About us:

• You will be joining a small, well resourced and highly competent team. Who are passionate about travel and adventure.
• We are moving from our start-up phase to early growth phase.
• There is no place in our business for gossip or politics. It is not 9-5 culture. The role will be addictive. Days zoom by.
• We are data and results driven. You must be comfortable with change and be able to adapt as the data and results change
• We need a heads down, focused person that understands their place on the team and will be passionate about exceeding the plan and delighting your colleagues.

 
If you join, you join on the understanding and mindset that this business belongs to each and every one of us. We work shoulder to shoulder and carry a full load.

The role is very task orientated.
 
Failing or not quite getting it right.... is fine... so long as you are humble, learn and were seriously "going for it."
If you are one of life's "chargers" - you will fit in well here.
 
Above average rates of pay, bonus and benefits are offered.
 
Please tell us why you fit the bill, send some examples of your work and salary range expectations.
 
Please email:  This email address is being protected from spambots. You need JavaScript enabled to view it.